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Seasoned Online Media Buyers Launch Cranking Media™ To Take Advantage Of Double-Digit Advertising Growth…

Drew Kossoff and Scott Rewick, two of the most prolific online media buyers over the past decade, have teamed up to create next generation media buying agency focused on scaling high volume direct response advertisers.

Los Angeles, CA (January 25th, 2011) – Cranking Media, LLC™, founded by direct response and media buying experts Drew Kossoff and Scott Rewick, is poised to quickly establish itself as one of the leading performance-based advertising agencies in the U.S.

With combined media buying experience of over $150 million, the founders anticipate the demand for online media buying to increase exponentially as consumers morph into "tech-sumers," and the mobile marketplace continues to expand and innovate.

"In a recent report published by market research firm eMarketer, U.S. online advertising is expected to keep growing at double-digit rates through 2014, when it estimates the total will reach $40.5 billion," said Rewick.   "We see this as a once in a lifetime opportunity to leverage our experience and buying power to help a select group of advertisers significantly accelerate the growth of their businesses.

Through a combination of proprietary distribution relationships, systematic media placement, advanced targeting technology and rapid response data collection, Cranking Media™ can bring immediate scale and performance to its customers.  By working closely with both advertisers and distribution channels, coupled with over two decades of combined experience, the company brings a level of service, experience and volume rarely seen in the space.

"Our cross platform approach enables our clients to diversify their traffic portfolios, significantly scale their businesses, while achieving performance objectives", states Drew Kossoff, founding Partner.

Cranking Media™ partners directly with the major Display Exchanges, Ad Networks, Search Engines and email list owners to ensure maximum coverage, both domestically and internationally and it's "transparency first" approach, provides clients insights into daily statistics and all the information necessary to make critical campaign optimizations to scale and dominate media.

About Cranking Media, LLC™
Cranking Media, LLC™ is privately held and headquartered in Los Angeles, California. For more information, please visit http://www.crankingmedia.com.

About Drew Kossoff
Nicknamed the "The RainMaker", Drew Kossoff has been a prolific media buyer over the past decade, helping grow a handful of multi-million dollar internet businesses. In 2007 he sold his Bridal Media company to Red Ventures, the #4 Company on the Inc. 500 at the time. Most recently, Drew was the founder and CEO of Rainmaker Ad Ventures, a high volume Media Arbitrage Agency.

About Scott Rewick
Spending a mind blowing $100M in display based media over the last decade, Scott Rewick is one of the true pioneers of modern day affiliate marketing and high volume media buying.  Starting in 1999, Scott co-founded one of the earliest Affiliate Networks, Metareward, which ultimately was sold to Experian for $30M.  He then went on to co-found NetBlue, which became a $100M/year Lead Generation monster.  Heading up the media buying group, Scott routinely spent between $200k-$300k per day buying online display media.  Netblue most recently merged with affiliate giant Epic Advertising (formerly Azoogle).  Most recently, Scott was President and CEO of AdEx, a public lead generation company, doing over $23M in revenue in its first year.

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